What we do

We work with ambitious organisations who want to grow and reinvent.

We help brands connect with the next generation, especially Gen Z and Gen A, through bold commercial ideas and insight-led strategy.

We offer hands-on advice, support and planning across strategy and innovation.

Strategy

Strategic principles
Revenue diversification
Brand strategy

Innovation

Content and Intellectual Property
Digital product
Gen Z / Gen A


Who we are

Emma Scott founded strategy consultancy, Cultivation Partners after gaining extensive experience in running major consumer businesses in the UK, working with Boards and shareholders as both a CEO and Non-Executive. She is also an accredited Executive Coach with clients across FTSE 100-350, AIM, private sector and public service.

Previously as CEO of Beano Studios, Emma repositioned the legacy comic into a multi-platform, global business and brand, driving new revenue through IP, content, licensing and digital engagement, winning an International Emmy nomination.

She was the CEO of Freesat and launched Freeview, the UK’s free-to-air TV platforms, owned by the BBC, ITV, C4 and C5. Previously Emma was Chief of Staff to the BBC Director-General.

As a Non-Executive she is currently the Chair of the NSPCC, a NED for Which? Ltd, and has served as Chair of World Book Day and as Vice Chair of Ovarian Cancer Action and the Royal Television Society.

Cultivation Partners' wider team bring senior experience across corporates, content creators, scale-ups, and not-for-profit. The team work across strategy, innovation, revenue diversification, insight, digital product, IP and brand development, audience growth and investment readiness.

Projects

Barbican Commercial Ventures

Global Growth

A new commercial ventures strategy, rooted in scaling intellectual property growth underpinned with rigorous commercial modelling, to attract and retain Gen Z immersive fans across the world.

V&A Mused

A museum's revolution for Gen A

Revolutionising the concept of museums for Gen A audiences using unique first-hand insights and an audience-centred approach to strategy and product development to create the digital product: 'mused'

Beano Studios

The digital renaissance of one of the nation’s best loved content brands

Taking a failing 80-year-old print brand and transforming it into an award-winning global, digital content-led D2C subscription business and TV production company

Barbican Brand Purpose

A brand purpose for London's creative concrete icon

Finding audience red threads to unite the wonderful world of the Barbican Centre to be bold, fresh and meaningful for youth and existing audiences

V&A Gen Z

Transforming revenue reach for 16-34s

A revenue diversification strategy for Gen Z rooted in category-breaking thinking and predictive financial modelling aligned with the V&A’s evolving brand and international ambition.

A large-scale Bloomberg Philanthropies funded initiative.

Barbican Immersive

Gen Z Audience Strategy

Taking a hidden creative gem and developing a global, slate and digital audience-first strategy, deeply rooted in extensive insight and market positioning