What we do

We are an independent London-based consultancy and Executive Coaching practice working with a range of companies to deliver growth and evolution through coaching, strategy, revenue diversification and digital innovation.

We offer hands-on advice, support and planning across a range of business disciplines including:


Revenue Diversification
Digital Strategy
Consumer Brand & Marketing


Gen Z / Gen A Specialists
Platform & Product
Content, IP and Brand

Executive Coaching

Association for Coaching Accredited
University of Cambridge Programme

Who we are

Emma Scott founded Cultivation Partners after gaining extensive experience in running major consumer businesses and brands in the UK, working with Boards and shareholders as both a CEO and Non-Executive Director. As a CEO she oversaw the global digital transformation of the Beano brand, the creation and successful launch of the UK's digital TV services, Freeview and Freesat and she was Chief of Staff to the BBC Director-General. As a Non-Executive, Emma is currently the Chair of World Book Day and was previously the Vice Chair of Ovarian Cancer Action and the Royal Television Society.

Emma is now a portfolio Non Executive, Adviser and Executive Coach, working with a talented team of consultants and coaches helping to cultivate businesses and senior leaders.

The Cultivation Partners consulting team has senior level experience in delivering impact and change across major corporates, content creators, scale up, not for profit and charity. We bring a rich mix of highly experienced experts across a range of disciplines including strategy and innovation, digital content and product, IP and brand evolution, audience growth, revenue diversification and investment preparation. We have expert knowledge on Gen Z and Gen audiences and digital product development. Recent work includes major projects with V&A, S4C and Immediate Media.

Cultivation Partners' Executive Coaching practice includes work with "C suite' and Senior Leadership clients at FTSE listed Entertainment, Media and Publishing businesses, FMCG, broadcasters, museums, galleries, Magic Circle Legal and national charities. Coaches in the practice are qualified from the University of Cambridge Advanced Executive Coaching Programme and are accredited with the Association for Coaching. All coaches have significant C Suite and NED career expertise across Plc, listed and large scale organisations.

Recent Consulting projects


Creating a digital-first 21st Century Museum for Gen Z and Gen A

Revolutionising the concept of Museums for Gen Z and Gen A digital-first audiences using unique first-hand insights and an audience-centred approach to strategy and product development. A large-scale Bloomberg Philanthropies funded initiative.


A strategic, commercial approach to digital-first audiences

Identifying revenue diversification strategies for Millennial and Gen Z audiences rooted in rigorous insight, category-breaking thinking and robust predictive modelling. A large-scale Bloomberg Philanthropies funded initiative.


The digital renaissance of one of the nation’s best loved content brands.

Taking a failing 80-year-old print brand and transforming it into an award-winning global, content-led direct to consumer business and independent TV production company.

What people say - Executive Coaching

I usually hate consultants but just hire her! Emma mixes strategy, focus and delivery in an extraordinary way. Likeable, straight talking, smart.

Greg Dyke

Former BBC Director-General
and Chair of the FA

Comfortable being uncomfortable: In a coach, I was looking for someone who I was comfortable being uncomfortable with. Someone who would listen to and challenge me, who would be able to grasp how I ‘ticked’ to really encourage me to think differently. With Emma, I very quickly got to a place of real trust and security and my conversations with her have been invaluable and have helped me move forward.

Chief Financial Officer

FTSE Listed Media

Deep expertise as a business leader: My sessions coincided with a period of significant change and transition in my career and Emma helped me to approach this with clarity of thought and confidence in my decisions. Emma is able to draw on her deep experience as a business leader to deliver coaching sessions rooted in real-life expertise, which enabled me to explore my situation with someone who understood the systems in which I was operating.

Managing Director

FTSE Listed Media

A very safe environment: Emma is a brilliant coach and I found the sessions drove tangible results linked to goals and this made a real difference. She was great at building rapport and she created a very safe environment with appropriate levels of empathy, space, questioning and even humour in the right moments! This really enabled me to develop a much deeper level of self-insight, which in turn improved my confidence.

Kate Gandhi, CMO

Volcano Coffee Works (FMCG)

Without judgment: I felt completely at ease speaking to Emma and opening up without judgment. She allowed me to work through my options and in doing so reach a decision. I enjoyed the tasks that I set for myself at the end of each session as well - that really gave me something to focus on. I felt fully supported by Emma and thought she was a fantastic coach.


Leading Law Firm

The clouds clearing: Being coached by Emma was a privilege. Having recently started in a new role with a lot of responsibility, I was feeling overwhelmed and in need of a safe space to talk through how to make the impact that I knew I was capable of. In a short number of sessions, I could feel the clouds clearing and Emma helped me to see, feel and focus on the right path to achieve my goals. I have felt happier and more confident having had the space to talk and this has had a direct impact on my performance and wellbeing

Senior Leader

FTSE Listed Entertainment