What we do

We are an independent London-based consultancy practice working with a range of companies to deliver growth and evolution through strategy, digital innovation and revenue diversification.

We offer hands-on advice, support and planning across a range of business disciplines including:


Revenue Diversification
Digital Strategy
Consumer Brand & Marketing


Gen Z / Gen A Specialists
Platform & Product
Content, IP and Brand

Who we are

Emma Scott founded Cultivation Partners after gaining extensive experience in running major consumer businesses and brands in the UK, working with Boards and shareholders as both a CEO and Non-Executive Director. As a CEO she oversaw the global digital transformation of the Beano brand, the creation and successful launch of the UK's digital TV services, Freeview and Freesat and she was Chief of Staff to the BBC Director-General. As a Non-Executive, Emma is currently the Chair of World Book Day and was previously the Vice Chair of Ovarian Cancer Action and the Royal Television Society.

Emma is now a portfolio Non Executive Director, Adviser and Executive Coach, working with a talented team of consultants helping to cultivate businesses.

The Cultivation Partners consulting team has senior level experience in delivering impact and change across major corporates, content creators, scale up, not for profit and charity. We bring a rich mix of highly experienced experts across a range of disciplines including strategy and innovation, digital content and product, IP and brand evolution, audience growth, revenue diversification and investment preparation. We have expert knowledge on Gen Z and Gen audiences and digital product development. Recent work includes major projects with V&A, Immediate Media and the Barbican.

Recent Consulting projects


Creating a digital-first strategy for Gen Z and Gen A

Revolutionising the concept of Museums for Gen Z and Gen A digital-first audiences using unique first-hand insights and an audience-centred approach to strategy and product development. A revenue diversification strategy for Gen Z audiences rooted in rigorous insight, category-breaking thinking and robust predictive modelling. A large-scale Bloomberg Philanthropies funded initiative.

Barbican Immersive

A global audience-first strategy for Gen Z

Taking a hidden creative gem and developing a global, digital and audience-first strategy and new diversified commercial approach to attract and retain Gen Z immersive fans across the world. A large-scale Bloomberg Philanthropies funded initiative.


The digital renaissance of one of the nation’s best loved content brands.

Taking a failing 80-year-old print brand and transforming it into an award-winning global, content-led direct to consumer business and independent TV production company.

What people say

I usually hate consultants but just hire her! Emma mixes strategy, focus and delivery in an extraordinary way. Likeable, straight talking, smart.

Greg Dyke

Former BBC Director-General
and Chair of the FA

Emma was able to draw on her deep experience as a business leader during a period of significant change and transition in my career and she helped me to approach this with clarity of thought and confidence in my decisions.


FTSE Listed Media