What we do

We are an independent London-based consultancy working with a wide range of companies to deliver growth and evolution through strategy, innovation, brand and people.

We offer hands-on, directional advice and planning across a range of business disciplines including:


Direct to Consumer


Platform & Product

Brand and IP

Customer Insight
Consumer Journey



Who we are

Emma Scott founded Cultivation Partners after gaining extensive experience in running major direct to consumer companies and brands in the UK, working with Boards as both a CEO and Non-Executive Director. Most recently overseeing the digital transformation of the Beano brand, the creation and successful launch of the UK's digital TV services, Freeview and Freesat and as Chief of Staff to the BBC Director-General.

Emma has extensive CEO and business experience in the creative and broadcasting industries across a range of consumer facing platforms and content producers, media owners and public sector organisations, as well as in the charity sector.

With Emma as Principal, we bring together a rich mix of highly experienced experts across a range of disciplines including direct to consumer, IP and brand evolution, content and audience growth, value creation, revenue diversification and investment preparation. We have experience in delivering impact and change across major corporates, content creators, start up, scale up, not for profit and charity.

Recent projects


The digital renaissance of one of the nation’s best loved content brands.

Taking a failing 80-year-old print brand and transforming it into an award-winning global, content-led direct to consumer business and independent TV production company.


Creating a powerful tech platform to offer the public a state of the art digital TV service.

Creating a challenger digital TV service which gives millions of UK homes access to hundreds of channels and streaming services including Netflix and YouTube.

Ovarian Cancer Action

Transforming a small charity into a global investor in ground-breaking scientific research.

Guiding a family-led charity to become a professionalised growth-focused investor in world-leading medical research. Ovarian Cancer Action now finds, funds and nurtures multi-million pound global scientific and data solutions which seek to eradicate ovarian cancer in women.

What people say

I usually hate consultants but just hire her! Emma mixes strategy, focus and delivery in an extraordinary way. Likeable, straight talking, smart.

Greg Dyke

Former BBC Director-General
and Chair of the FA

Mixes the creative with the commercial to deliver impact, excitement and great results.

James Clayton

Chair, Beano Studios,
Independent Film Producer

Cultivation Partners created a UK market entry plan and were amazing at opening doors and delivering opportunities we may never have identified on our own.

Amanda McGregor

COO, Sleep Well Baby
(Australian Health Start-Up)

Emma drove the business success of Freesat. Always challenging conventions and helping the brand punch way above its weight in a very competitive marketplace.

Bal Samra


Emma has been invaluable in helping us develop our overall strategy, evaluating our Board governance and scoping out our future needs. Her collaborative approach and strategic discipline have helped us create a high performance Board and an exceptional team. Emma has been pivotal in developing an exciting and ambitious future for the charity.

Dr Wayne Phillips

Chair, Ovarian Cancer Action

Cultivation Partners built us a clear road-map for growth. They challenged us (in a nice way), to help us see the wood for the trees and expand our business rapidly.

Kuba Wieczorek

Founder Kuba & Friends
(Creative Agency Scale-up)